Outdoor advertising is essentially any type ofadvertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print,
and Internet advertising and signage posted on the exterior of your own brick-and-mortar location.
Your outdoor sign is often the first thing a likely customer sees. Your sign should be suitably bright and clear to attract attention (without being garish) and sufficiently useful to let prospective customers know what's sold there.